The outfits will be worn by all 28 national teams based out of St. George’s Park ahead of an exciting year that includes the 2018 FIFA World Cup in Russia.
The new designs are rooted in Three Lions history while embracing Nike’s latest game-changing kit innovation.
The home kit is a classic look of white shirt, blue shorts and white socks. A modern rib collar is backed by a small St. George’s cross and chest carries the famous Three Lions crest in traditional colours below a silver star to mark England’s greatest achievement to date.
Meanwhile, the away kit is a two-tone red design with white shorts and red socks. The shirt is dominated by a tonal graphic that depicts a modern St. George’s cross.
The wider England Collection includes a range of training products with the highlight being a pre-match top which is a nod to the Three Lions’ 1982 look
The 2018 England Collection will go on sale in late March.
Could you get anymore politically correct with that picture?
bet they ent cheap
Lee... yeah...they could have included a white male
We used to have some amazing kits.....these days there all about dynamics. I’d prefer the training kit as home kit.
Pre match top should have been the home shirt.
White males yet again the ‘catergory’ of person to be omitted from all this PC rubbish.
If there wasn’t a black, female or ethnic representation then there would be uproar. FA should do their research, the majority of football attending supporters in this country are white males yet they are not represented.
Very poor, I for one am more than offended by this.
Fully expect the FA to remove this post, despite ignoring people’s comments on the Croatia farce.
Good call re; PC rubbish, but I'm afraid the Equality and Diversity brigade have taken over, and if anyone complains they are deemed racist.
Good point also about the FA ignoring people's comments about the Croatia farce. The silence is deafening...
I know where you're coming from, Lee, but, in fact, you couldn't get a more politically incorrect picture. The picture is wrong on at least three levels; as this picture appears, it is not representative of the country we live in, it is not representative of the England team and it is not representative of the fan base. Three non-white faces and I'm not sure what the ethnic background is of the young lady on the right, but she doesn't look caucasian to me, although I stand to be corrected. But, even if she is, I stand by my assertion that the picture is wrong on the aforementioned three levels. This smacks of positive discrimination. As David Robinson says, no point in complaining lest you are deemed a racist. However, you could always make a complaint to the Advertising Standards Authority and let them take up the cudgels.
It's a little bit sad that anybody on any side of the fence really gives enough of a toss to look for specific "quotas". Does it really matter?
@Garford The lady on the far right is Jordan Nobbs - she's English, plays for Arsenal ladies AND the Lionesses.
Thank you, Natalie, I stand corrected on that issue. I can't say as I recognise the young lady in question.
Adam, obviously people do care about this issue because out of the 10 different people who have commented on this post, five have commented on what you term "quotas". As we both know, that's 50% and, by any standard, that has to mean that people are concerned about this issue and, therefore, it does matter. I wonder whether you would have stuck your head above the parapet had the situation been completely reversed on its head and accompanying picture featured five Caucasian models and one non-Caucasian model, and that 50% of the comments had complained about that.
Maybe if the advert was for Stone Island. I like that Nike are inclusive and I think the England fan base should be too but I'm sure I'll get shouted down for saying that
I'm not sure what the brand has to do with it, unless you're saying that there are certain connotations connected with Stone Island. If so, I think you should say what they are in order for that particular company to answer your allegationsp. As for the England fan base being inclusive, I think it is, it's just that the FA's advertising strategy doesn't reflect the makeup of the fan base and the other things I mentioned in my original post. And it's not just this advertisement on the FAs website, either. The other thing I need to do is correct myself; in my last post, I said five Caucasian models to one non-Caucasian model. It should have read three to one.
@Garford: Yep, happy to say I would, as I don’t understand why it matters to have someone who looks like me in the promo shots. Likely they’re not in my socio-economic demographic, and I’m not going to lose any sleep about that either.
Different type of engagement with advertising I guess. Each to their own.